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The Hilton Asheville Opens Roux

Wednesday, September 23rd, 2009


ASHEVILLE, NC – Asheville now has a unique addition to its dining scene, Roux, the Hilton Asheville Biltmore Park’s new restaurant, featuring an innovative menu that incorporates small plates and comfort food with a creative twist. The Hilton Asheville along with Roux opened this August.

The restaurant’s entrees and small dishes create fusions of southern comfort and sophistication: its macaroni and cheese is truffled, its barbeque sliders are salmon and its bistro meatloaf sauce is a red-onion marmalade. Roux’s wide range of dishes range from grilled portobello and radicchio to lemon roasted chicken and sweet and spicy wings.

The basis for the restaurant name, roux, is the cooking mixture classically used to thicken the principal sauces of French cuisine. Roux, the restaurant, also blends the best of both gourmet and southern comfort food worlds.

The restaurant uses the concept of the old blue plate special to create ‘small’ and ‘larg’’ plates but with a spin- rustic potato frites in white truffle-scallion aioli and similar innovations replacing the usual ketchup and French fries- just the kind of twist Roux will become known for.

Roux’s Executive Chef Randy Dunn of Sparta, Tenn., has 15 years of culinary achievement behind him. He attended culinary school in Charleston, S.C., has worked at the Marriott in Birmingham, Ala., and had the opportunity to cook for Julia Child while at Sydney’s Grill in Cambridge, Mass. “I believe Roux will really offer something very different from your typical hotel restaurant. Here you’ll find a fun dining experience, something very social yet with great food and attentive service,” said Dunn.

The restaurant will use as much local, Asheville-based food as possible following in the footsteps of the Hilton Asheville’s commitment to sustainability. “My goal is to support local farmers and merchants and become a responsible neighbor in the town I am very excited to now be calling home,” said Dunn.

The Hilton Asheville is a luxurious, new, LEED Registered hotel located in the heart of Biltmore Park Town Square, just minutes from Biltmore Estate and just steps from dining, shopping and entertainment. Hilton Asheville is located just off Interstate 26, Exit 37 on Long Shoals Road in Biltmore Park Town Square. This location is just 5 minutes from the Asheville Regional Airport and 15 minutes from Biltmore Estate and downtown Asheville.

To learn more about the Hilton Asheville and Roux, visit the website at www.biltmorefarmshotels.com.

Twitter Tweets Used to Celebrate Grove Park Inn’s 96th Birthday

Wednesday, May 13th, 2009

Grove Park Inn

ASHEVILLE, NC – In less than 90 minutes The Grove Park Inn Resort & Spa gave away 96 free rooms exclusively through Twitter. A "Tweet" was sent out at 11:00am this morning to those following E.W. Grove on Twitter (www.twitter.com/ewgrove) and the first 96 who called a special “800” number was provided a free one night deluxe Mountain View accommodation stay at the historic resort located in Asheville, North Carolina.

"There certainly is a developing trend for the hospitality industry to promote on Twitter," Said Ron Morin, Executive Director of Operations at The Grove Park Inn Resort & Spa. "With our move toward more of an online presence Twitter seemed a unique way to give away 96 free stays."

"We launched this promotion to celebrate The Grove Park Inn Resort & Spa’s 96th birthday celebration in July," says Susan Phillips, Director of Marketing and Communications at The Grove Park Inn Resort & Spa. "We are one of the first major companies to launch a major giveaway as a way to reach and communicate with current and new customers. E. W. Grove plans to continue Tweeting to his loyal followers."

The Grove Park Inn was inspired by the internet success of one of its recent guests, President Barack Obama, who stayed at the Resort while preparing for his second debate with Senator John McCain. The Grove Park Inn is devoted to seeking creative endeavors and E.W. Grove on Twitter is a brilliant example.

Edwin Wiley (E.W.) Grove, who was a druggist who made millions creating and selling his elixirs and tonics, has a large following of Twitterers. In 1890 more bottles of "Grove’s Tasteless Tonic," were sold than Coca Cola™. Grove dreamed of building a place where people could go to relax, rejuvenate and forget about their woes became a reality in 1913.

The Grove Park Inn Resort & Spa is a four-diamond resort overlooking Asheville’s skyline and the Blue Ridge Mountains. Built in 1913, the Inn is on the National Register of Historic Places and a member of Historic Hotels of America and among Travel + Leisure’s Top thirteen Spa Resorts in the world. Amenities include a world-class spa, Club Floor, award winning fine dining, Donald Ross golf course, tennis, swimming, sports complex, retail shops, nightly entertainment and children’s programs. For information on The Grove Park Inn Resort & Spa go to: www.groveparkinn.com

Twitter is a free site where people can post updates of up to 140 characters to a webpage, an activity typically called microblogging. Other users can "follow" the updates or send direct messages, and the site can even be updated by SMS. The site, founded in 2006, is estimated to have between 4-5 million users and is believed to be the third-most used social network after Facebook and MySpace.