ASHEVILLE NC – A-B Tech Community College’s Foundation has joined #GivingTuesday, a first of its kind effort that will harness the collective power of a unique blend of partners – charities, families, businesses and individuals – to transform how people think about, talk about and participate in the giving season.
Coinciding with the Thanksgiving Holiday and the kickoff of the holiday shopping season, #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they support, and help create a better world.
Taking place December 2 – the Tuesday after Thanksgiving – #GivingTuesday will harness the power of social media to create a national moment around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are synonymous with holiday shopping.
The A-B Tech Foundation joined #GivingTuesday to support the Lavender Fund. The Lavender Fund provides scholarship opportunities to support single parents with children at home who want to go back to school to gain the education and confidence needed to change their current situation and become financially independent. The program is designed to help student-parents enroll in college and stay in school. The Foundation also has other initiatives and scholarships to support students.
“#GivingTuesday is a worldwide day of giving focused on ordinary people coming together to do extraordinary things. One of the most extraordinary gifts we can give is access to education. A scholarship is a true game-changer for our community college students. It gives them an opportunity to create a future with no limits,“ said Sue Olesiuk, Executive Director, A-B Tech Office of College Advancement.
Seeing an opportunity to channel the generous spirit of the holiday season to inspire action around charitable giving, a group of friends and partners, led by the 92nd Street Y (92Y), came together to find ways to promote and celebrate the great American tradition of giving. Thought leaders in philanthropy, social media and grassroots organizing joined with 92Y to explore what is working in modern philanthropy and how to expand these innovations throughout the philanthropic sector.
The concept gained steam, and with the help of the United Nations Foundation and other founding partners, more than 10,000 organizations have joined the movement and are providing creative ways people can embrace #GivingTuesday and collaborate in their giving efforts to create more meaningful results.
“#GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday giving season should be about community and not just consumerism,” said Kathy Calvin, CEO of the UN Foundation. “The most meaningful gift we can give our children, loved ones, friends and neighbors is the commitment to work together to help build a better world.”
“I do have moments when I feel overwhelmed but then I think of the people who have invested their time, energy, and finances in me; who say, ‘You can do this.’ Thinking of this empowers me,” said Bethany D., a Lavender Fund recipient at A-B Tech.
Anyone interested in joining A-B Tech’s Foundation #GivingTuesday initiative can visit abtech.edu/donate