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Asheville, North Carolina News


New Belgium’s Fifth Annual Clips Beer and Film Tour Raised Nearly $140,000 for Local Organizations

ASHEVILLE NC – The 2014 Clips Beer & Film Tour, New Belgium Brewing’s beer-toting, film-traveling, nonprofit-benefitting show, raised $139,524 this year after traveling to 21 cities (see local breakdowns below) across the nation. Approximately 20,200 people attended the various tour stops this year. Since its inception in 2010, Clips has raised $506,417 for nonprofit organizations. Kansas City raised the most money this year, bringing in more than $13,000.

Each Clips Beer & Film Tour stop featured New Belgium’s esoteric Lips of Faith beer offerings (and brewery classics) alongside amateur films created by inspired filmmakers from across the country. Volunteers served up popular and rare New Belgium brews with 100 percent of the proceeds from beer sales benefitting local nonprofits. Attendees also enjoyed food from local vendors in addition to a diverse offering of traveling games and contests.

Focusing on New Belgium’s commitment to sustainability, these events also encouraged people to recycle, with an impressive 80 percent of waste diverted from landfills. Alternative transportation was encouraged at each event and some cities even organized local community bike rides to the event.

“Mother Nature challenged us across the nation this year!  Even when there was rain people came out with big umbrellas so they could still see the films and support their local beneficiary,” said Christie Catania, Clips National Special Events Manager. “It was a great season and we are looking forward to planning a couple new cities in 2015!”

New Belgium selects approximately 20 short films for the tour each season. All selected filmmakers for the 2014 tour received a trophy-worthy beer in a custom screen-printed bottle, made exclusively for the winning submissions. This year, the chosen films included a banana with an attitude, ultra marathoners running with stubborn animals, neon spandex, and much, much more! It was a diverse and highly entertaining line-up with something for everyone. Filmmakers who would like to be considered for the 2015 tour can submit entries starting in January 2015 at www.newbelgiumclips.com.

2014 Clips Beer & Film Tour: City Breakdown

Grand Totals

  • $139,524 raised for nonprofits
  • Approximately 20,200 attendees
  • 80 percent average waste diversion rate

Kansas City, MO – Thursday, May 22
Most money raised during the 2014 tour!

  • $13,086 raised for local nonprofits
  • 1,400 Approximately attendees
  • 91 percent average waste diversion rate

Bloomington, IN – Friday, May 30
Largest attendance during the 2014 tour!

  • $12,226 raised for local nonprofits (up $4,375 from 2013)
  • Approximately 1,700 attendees (up 500 from 2013)
  • 91 percent average waste diversion rate

Chicago, IL – Friday, June 6
First time in Chicago

  • $9,070 raised for local nonprofits
  • Approximately 1,500 attendees
  • 93 percent average waste diversion rate

Milwaukee, WI – Thursday, June 12

  • $6,147 raised for local nonprofits
  • Approximately 1,100 attendees (up 150 from 2013)
  • 93 percent average waste diversion rate

Madison, WI – Thursday, June 19*
Show moved indoors due to bad weather

  • $3,409 raised for local nonprofits
  • Approximately 200 attendees

Grand Rapids, MI – Friday, June 27

  • $9,665 raised for local nonprofits
  • Approximately 1,400 attendees

Boulder, CO – Friday, July 11

  • $9,918 raised for local nonprofits (up $4,381 from 2013)
  • Approximately 1,100 attendees
  • 96 percent average waste diversion rate

Colorado Springs, CO – Thursday, July 17

  • $12,088 raised for local nonprofits (up $6,643 from 2013)
  • Approximately 1,600 attendees (up 600 from 2013)
  • 88 percent average waste diversion rate

Seattle, WA – Friday, July 25

  • $10,208 raised for local nonprofits (up $860 from 2013)
  • Approximately 1,400 attendees
  • 80 percent average waste diversion rate

Davis, CA – Friday, August 1

  • $6,772 raised for local nonprofits
  • Approximately 1,200 attendees
  • 93 percent average waste diversion rate

Berkeley, CA – Saturday, August 9
First time in Berkeley

  • $3,376 raised for local nonprofits
  • Approximately 850 attendees
  • 97 percent average waste diversion rate

Santa Barbara, CA – Friday, August 15
First time in Santa Barbara
Highest waste diversion rate during the 2014 tour!

  • $4,773 raised for local nonprofits
  • Approximately 800 attendees
  • 99 percent average waste diversion rate

Asheville, NC – Friday, September 5

  • $5,717 raised for local nonprofits
  • Approximately 1,400 attendees
  • 77 percent average waste diversion rate

Charlottesville, VA – Friday, September 12

  • $4,147 raised for local nonprofits
  • Approximately 750 attendees
  • 98 percent average waste diversion rate

Atlanta, GA – Friday, September 19
First time in Atlanta

  • $7,002 raised for local nonprofits
  • Approximately 900 attendees

Charleston, SC – Thursday, September 25

  • $6,123 raised for local nonprofits
  • Approximately 900 attendees
  • 88 percent average waste diversion rate

Charlotte, NC – Friday, October 3

  • $4,074 raised for local nonprofits
  • Approximately 500 attendees

Nashville, TN – Thursday, October 9
First time in Nashville

  • $2,000 raised for local nonprofits
  • Approximately 200 attendees
  • 77 percent average waste diversion rate

Tampa, FL – Friday, October 17
First time in Tampa

  • $6,395 raised for local nonprofits
  • Approximately 800 attendees
  • 88 percent average waste diversion rate

Miami, FL – Friday, October 24*
First time in Miami
Show moved indoors due to bad weather

  • $2,083 raised for local nonprofits
  • Approximately 200 attendees

Austin, TX – Thursday, November 6

  • $1,237 raised for local nonprofits
  • Approximately 300 attendees
  • 97 percent average waste diversion rate

*Due to weather or other circumstances, waste diversion rates aren’t available for some cities.

About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews nine year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Snapshot Wheat, Sunshine Wheat, 1554 Black Lager, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.

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